Influence in action
Influence in the real world.
Explore how stories, symbols, legitimacy and collective perceptions shape business, public debate and international competition.
01
CHARISMA
The CHARISMA approach
From meaning to strategic advantage
From global brands to national narratives, these cases examine the mechanisms through which meaning becomes strategic advantage — or vulnerability.
02
CHARISMA
Strategic perspective
Publication language
Individual case-study texts remain in their original language until reviewed for translation.