CHARISMAStrategic self-assessmentFRENBack to the site ↙

Confidential self-assessment

How influential is your organisation — really?

Twelve questions assessing three invisible assets: mastery of the cognitive marketplace, strength of position and reputational resilience. Estimated time: approximately 15 minutes.

Assessment scale0We cannot answer1Very little or intuitively2Partly, without a structured method3Yes, with an established method4Yes, with evidence, indicators and governance
Step 1 / 3

Cognitive marketplace

Mastery of the cognitive marketplace

Your ability to understand the beliefs, narratives and actors that shape decisions before a transaction even begins.

Question 01 · Mental territoryWe can express, in one simple and distinctive sentence, the place our organisation aims to occupy in the minds of its strategic audiences.
Question 02 · Decisive beliefsWe understand the beliefs, representations and implicit criteria that determine decisions in our market — beyond price and objective quality.
Question 03 · Influence architectureCritical pointWe have identified the actors who influence decisions before the transaction: advisers, experts, institutions, media, platforms, associations, regulators and informal relays.
Question 04 · Competing narrativesWe detect narratives, beliefs and frames that could make our organisation secondary, unclear, contestable or less desirable.